Grandmas are older women who have children with children. They love their families and cherish opportunities to connect with the younger generations. They typically have gray hair and are not very good at using technology. They value older forms of communication, such as letters and cards and phone calls. They value helping younger people, either by giving advice by telling stories from their lives when they learned lessons, or by giving financial help. They love to have clean homes and collect photos of their family members. They value routine and do not appreciate unexpected changes to their bedtime or hair appointments. Grandmas appreciate good manners and proper customer service.
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| My Grandma with all of her great-grandchildren. My nephew Nash is the only one crying. |
Likely / unlikely to persuade
Grandmas are likely to be persuaded by invitations to calm, organized activities. They are also likely to be persuaded if approached by a clean-shaven young man or a preppy looking young woman. They are unlikely to be persuaded by anything flashy or loud and exciting. Grandmas could be persuaded if they are given plenty of time in advance of something to plan and prepare for it.
Test case: Grandmas and attending a play
Grandmas could be convinced to attend a play if it were a matinee, so they would not have to stay out late. They could also be convinced if it were a month away, so that they have time to purchase tickets and arrange their calendar accordingly to be able to attend. If the play were new or edgy or had to do with rebellion, they would not likely go.
