Short Essay
Our society has always tried to view religion as pure, as
untainted by worldly ideas, and definitely not as manipulative. People want to
be converted to a faith because they believe that it’s right and rings true
spiritually, not just because there was a particularly eloquent speaker.
According to this belief, if we as a church want to share the gospel effectively,
then we should limit our speaking to the lowest level of style: pure, logical
teaching.
However, sometimes communication of a low stylistic level is
a deterrent to the listener/reader. This was certainly the case with Saint Augustine,
who lived in the 4th century. As a rhetorician, he was originally
very turned off to Christianity because he felt that the speakers (and even the
Bible) lacked eloquence. Perhaps he subconsciously believed that a lack of eloquence
equaled a lack of credibility. It wasn’t
until he heard the articulate Christian speaker, Ambrose that he decided to
explore Christianity a little more. After his studies he was converted, and
then applied his knowledge of rhetoric to his newfound faith and came up with
the three different levels of style referenced throughout this essay. Powerful
rhetoric can grab attention and spark interest in the audience, and then
doctrine (and the spirit) can do the converting.
In order to share the gospel, should we be grandiose and use
our words to please and to move? Should we make sure that our talks are
delightful to listen to? Or should we stick with getting the message across
plain and simple, without any flowery phrases? Even today there is tension
regarding the use of rhetorical tools in religious settings. It’s something
that we need to be careful with—you don’t want the listener to walk away merely
reveling in the syntax and alliteration of your words and completely missing
your message, but you also don’t want to bore the audience to sleep. In the LDS
church today, several of the apostles and prophets have found a happy medium.
Speakers such as Holland and Uchtdorf frequently leave the audience feeling
inspired with the power of their words; and this same audience will later be
found pondering the messages that stuck with them in the form of memorable
phrases. Perhaps by following and building upon the example of men such as
these, we can eventually resolve the tension between religion and rhetoric.
Short Rhetorical Analysis
Jacob 2 opens with Jacob giving his first sermon as the new
prophet (Nephi, his elder brother and the previous prophet, dies in Jacob
chapter 1). Not only does Jacob need to win the hearts of the people whom he
now has stewardship over, the people who must have had a deep love for his older
brother; the topic he’s been assigned by the Lord to speak on isn’t the
easiest. It must be awkward to have your first talk as prophet be a chastity
lesson. Jacob uses a multitude of rhetorical tools in order to make this sermon
powerful, effective, and change-inspiring.
Jacob starts off by making an appeal to the supernatural; that is, God. This topic of invention
automatically boosts Jacob’s ethos,
because people tend to put more stock in what God says than in what mankind has
to say. Jacob makes it very clear that it is God’s words, not his own, that he
is delivering (Jacob 2:9-11). As Jacob begins to tell the audience of their crimes
(namely; pride, unchastisty, and lust for riches), he immediately goes into a pathetic appeal. First, he uses words
with a dramatic and intense connotation
to explain that their souls are at risk. Such an approach would bring a certain
level of fear to their hearts. Jacob also throws in the topic of invention of cause and effect when he explains that if the people seek for the kingdom of
God and obtain a hope in Christ, then
they will be able to gather riches. Jacob next moves into a very logical appeal
(logos). In Jacob 2:27, he states a
very basic commandment: to only have one wife. By quoting Christ, Jacob applies
the topic of invention of authorities.
Jacob 3 convincingly adds to the persuasive appeal that
Jacob is clearly making. An overarching rhetorical tool that Jacob uses in this
chapter is that of ploce, which refers
to using repetition of a single word for emphasis. Jacob starts three different
sentences with a simple “O” (Jacob 3:2, 8, and 11). Each of these “O’s” is
followed by a command to some sort of action. In Jacob 3:3, Jacob also makes
use of the sort of repetition called epizeuxis,
seen when Jacob says “wo, wo, wo…”. Clearly, what he is about to say next is
something that he is firmly warning about.
Perhaps his most reaction-inspiring rhetorical tool is his comparison of the Lamanites to the
Nephites, specifically when he states that the Nephites are approaching a degree of wickedness that far surpasses
that of the Lamanites(Jacob 3:5-8). Because the Nephites strived to be perpetually
more righteous than the Lamanites, such a statement would surely cause them to
reevaluate their choices.
Through the extensive use of various persuasive tools, Jacob
gives a powerful argument that is still valued today.
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