Credibility on the Internet

While the amount of money and time put into shopping sight unseen had increased with the introduction of internet vendors, the thought behind the spending has not, and this is a problem. Someone in the late 1800s ordering a stove from the Sears catalog could depend on the reputation of the company in a way that someway putting their credit card information into an obscure website cannot, and yet they make the purchases with the same amount of trust. Studies have shown that 88% percent of online shoppers will trust a review like they would trust the recommendation of a friend.