- When students are faced with the decision of whether or not to go to college, anecdotal storytelling is often used as a persuasion tool to convince the students not to attend a college or university. These stories can be short or long and even given in an oral presentation or in formal or informal blogs. In my quest for my own purpose in life, I have stumbled across many stories of college dropouts who found greater meaning in their life after they retired from main-stream education. I became aware of this particular autobiographical story in a translation class as part of a consecutive interpreting assignment.
- This story was shared by Steve Jobs when he gave the commencement speech at Stanford University. Most of the information is now fairly well-known as Mr. Jobs' story is also such. His purpose is to show that all things don't have to work perfectly for everything to work out perfectly.
Analysis
- Spoiler alert! Mr. Jobs actually begins his story with a statement of what happens at the end of the story. This proves to be quite effective because his purpose in telling the story is not to give a timeline of events but to provide useful analysis of the sequence of events and give them greater value. This is clearly indicated by the rhetorical question he asks near the beginning. He then goes on to answer the question, providing hidden motivations for every action being taken throughout the story. At the end of [this section of] the story, Mr. Jobs explains his mixed emotions after reaching his own catharsis and explains the positive outcomes of what may seem like a negative or tragic ending to the story.
Retelling the Story
- Because I am so familiar with the Steve Jobs story, I will add a some TRUE details to this story in order to persuade students to take courses they are interested in but not to drop out
Even though my motivation for trying a new class came from the stress of paying an expensive tuition with my parents savings, I found more joy and more success in following my own interests than sticking to the status quo. The truth is, at the time, I just didn't know what I wanted to do with my life. I was wandering, and quite frankly, wasting my time and my parents money. I'm glad that, in spite of the fear and the difficulty, I stepped outside my comfort zone and tried something new.
- I feel like I may have cheated by adding too much information. But by adding a more specific benefit, the persuasion for trying a new class becomes much more powerful. I'm not sure that I was able to reach persuasion as succinctly as Steve Jobs was, but I do feel like my retelling of the story is persuasive to the new purpose.
The original story is pretty convincing to drop out, but your re-telling of the story was just as powerful to take valuable classes. Making things look pretty has been a strong selling point for Macintosh for years. You could even say that taking that one class changed the technology world forever.
ReplyDeleteI loved how you showed that the same story can be used to make completely opposite points. That definitely ties in to the concept of rhetoric as an art. When persuading someone, it's important to be careful to be true to the story in order to reduce perceived bias.
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