Maybe I've just been oblivious for many years, but our lecture on
Monday about how irrational we as humans can tend to be really struck me.
For example, the other day I nearly succumbed to that impulsive feeling I
get every time I hear of a sweet deal on a new bike. I had to step back
and think about why I felt so strongly impelled to buy the sleek new 2015
edition of the most aerodynamic bike in the world. Somewhere in the back
of my mind was some creature toying with my reasoning skills, saying that I
needed a new bike. Much of that thought process, presumed reasoning, was entirely
irrational. I admit, if the color scheme
had matched my socks, I may have gotten it.
Other
examples of being irrational occur daily, such as eating everything on your
plate because there are starving kids in Africa, or getting a Ferbie because
everyone else has one, or building bomb shelters in small-town Iowa, or eating
ice cream for 3 months because you got dumped.
So much of persuasion has to do with
appealing to the senses. Yes, especially the irrational ones. Gorgias is
very cynical of the sneaky ways that philosophers manipulate through
"trickery and magic" (10). He even goes as far to say that
opinion is "slippery and unsteady" (11). Throughout his entire
discourse he highlights several of the different irrationalities that may have
pervaded the thoughts of men and women in those days. For example, he
speaks of erotic desires, fear induced by frightful spectacles, opinions, love,
and speeches. Some of these may still influence us today.
It’s interesting how Gorgias weaves his discourse by an appeal to
reason. He emphasizes the irrational,
which seems to make him appear much more rational. This reflects the rhetorical figure of
prosapodosis.
Perhaps the persuasion takes place within ourselves rather then without. You want that bike, if i'm a salesman I don't need to persuade you to buy it, you will do that yourself. I just need to allow you to do it. I wonder if all persuasion is that way? Can someone else really persuade us to do something we don't want to do?
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