Showing posts with label no seriously do it. Show all posts
Showing posts with label no seriously do it. Show all posts

Wednesday, October 21, 2015

Communication and Persuasion in Statistical Analysis



There are two kinds of statistical report.

The first is the easy-to-digest charts, covered in Word Art and frequently featured on political shows. The public is bombarded with such information every day, usually in a very simplified form. 
The other format is laden with jargon and charts, and could probably be easily hidden in a "Terms and Conditions", camouflaging flawlessly with the incomprehensible mess. This is the inner form, the one statisticians use to communicate with businesses and scientists.

Although  most people are interested in knowing public opinion or water quality, the actual collection and interpretation of stats is a turn-off for the greater population.  Most laymen feel washed up even thinking about it.